New Kia 3S Centre Opens In Kuching, Sarawak

Kia expands its reach to Kuching with a new 3S Centre.

Kia Sales Malaysia (KSM) has officially opened the Kia Kuching Heng Lian Enterprise Bhd 3S Dealership, expanding its retail and aftersales presence in Sarawak.

The new Kia 3S Centre forms part of KSM’s strategy to strengthen its dealer network in East Malaysia while preparing for an expanding lineup of internal combustion engine (ICE) and electrified vehicles (EV). The launch brings Kia Sales Malaysia’s total network footprint to 26 authorized dealerships nationwide.

“The opening of the Kia Kuching Heng Lian Enterprise Bhd 3S Dealership is an important step for us. It strengthens Kia’s presence in Malaysia and brings our brand closer to customers in East Malaysia. Together with our dealer partners, we are committed to delivering excellent products, a seamless ownership experience, and the highest standards of customer care.” – Hyung Ho Kim, President and CEO of Kia Sales Malaysia

Facility Scale and Dealer Investment

Operated by dealer partner Heng Lian Enterprise Berhad—an automotive retail group established in Sarawak in 1984—the Kia 3S dealership represents a RM 1.5 million investment.

Located in Kuching’s business and financial district, the facility is designed to support both sales operations and routine servicing:

Kia Kuching Heng Lian 3S Centre Location & Operating Hours Kia Global Record Performance Context

The Sarawak expansion coincides with Kia Corporation reporting its highest-ever first-half global sales performance.

Between January and June 2026, Kia delivered 1,630,988 vehicles worldwide, eclipsing its previous H1 benchmark set in 2025. Global sales for electrified vehicles (EV and HEV) jumped 60% year-on-year to 296,000 units, pushing Kia’s global market share to 4% for 1H 2026.

In Malaysia, wholesale, retail, and aftersales operations have been directly managed by National Sales Company Kia Sales Malaysia Sdn Bhd since January 2026, while local assembly (CKD) operations continue out of the Kia Malaysia assembly plant in Kulim, Kedah.

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