Malaysian Bartender Crowned Global Heineken Draught Champion

Supported by HEINEKEN Malaysia’s Star Academy, one young man’s journey from waiter to world-class bartender exemplifies the rising talent in Malaysia’s hospitality industry.

Jason Dennis Dcruz of The Olive Tree Group in Kuala Lumpur has made history as the second Malaysian to be crowned Heineken Global Draught Champion. The prestigious event, held in Amsterdam, marked the return of Heineken’s world-renowned competition after a four-year hiatus. The championship celebrates bartenders who master the perfect pour, showcasing technical precision and passion.

Jason, who began as a waiter in 2017 and now serves as Assistant Group Bar Manager, secured his spot after winning the National Champion title in Malaysia in September. He triumphed over 1,300 bartenders nationwide through HEINEKEN Malaysia’s Star Academy programme, an intensive training initiative designed to refine skills, emphasise responsible serving, and enhance customer engagement.

At the global competition, Jason outperformed 13 elite contenders, solidifying his position as a world-class bartender. He credited his mentors and peers for their guidance, saying, “This win is not just mine — it reflects the collective effort of everyone who supported me through the Star Academy programme.”

Martijn van Keulen, Managing Director of HEINEKEN Malaysia, highlighted the significance of Jason’s achievement: “His success is a testament to the high standards and talent within Malaysia’s hospitality industry. We’re proud to nurture this potential through our Star Academy programme.”

The Star Academy programme, a cornerstone of HEINEKEN Malaysia’s efforts, has trained over 10,000 bartenders, covering the company’s full brand portfolio. The initiative focuses on technical expertise, perfect pour techniques, and customer interaction, offering bartenders a platform to excel.

Leslie Gomez, Managing Director of The Olive Tree Group, praised Jason’s accomplishment, stating, “Teamwork makes the dream work! Jason’s dedication and passion exemplify the growing talent in Malaysia’s bartending scene. We’re grateful to HEINEKEN Malaysia for fostering industry excellence through initiatives like the Star Academy.”

The competition underscores Malaysia’s growing prominence in the global hospitality industry, with Jason’s victory serving as a source of pride and inspiration. Registrations for the next Star Academy cycle will open in May 2025, offering more bartenders an opportunity to elevate their craft.

Photos courtesy of Heineken and © Twycer / www.twycer.nl

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