Smile Upgrade? Colgate’s Purple Serum Has Arrived!

When you think of your beauty routine, teeth might not be the first thing that comes to mind—but Colgate is on a mission to change that. Their latest launch, the Colgate Optic White Purple Serum, is shaking up the oral care space by merging it with beauty. And yes, it’s purple. Very purple.

This brand-new product isn’t your typical toothpaste. It’s actually a whitening booster that works by colour-correcting yellow tones with its deep violet hue. Think of it as the teeth-whitening version of your favourite purple-toned shampoo—but for your smile.

With beauty lovers already investing in flawless skin and perfect hair, Colgate is pushing to bring oral beauty into the spotlight too. And honestly? It makes sense. A bright, healthy smile really does pull a whole look together.

The serum joins Colgate’s purple oral beauty collection, which started last year with the launch of their Optic White Purple Toothpaste. While the toothpaste laid the foundation for instant colour correction, the new serum takes it one step further for that extra whitening boost on the go.

Here’s how it works:

The formula is enamel-safe, so you can use it every day. And since it’s not a replacement for toothpaste, it slides perfectly into your existing routine as an add-on. Better still, it’s travel-friendly, so you can pop it into your beauty bag for date night, work events, or just a random selfie session.

Colgate is clearly stepping up its game in the oral beauty world, and this launch proves they’re serious about transforming how we think about smile care.

You can get your hands on the Colgate Optic White Purple Serum on Lazada, Shopee, TikTok Shop, and in stores at Caring, Guardian, and Watsons. So if you’re looking for a low-effort, high-impact way to boost your glow—don’t sleep on this one.