Beauty Buzz: All The Major Headlines From April 2025

Discover the hottest headlines in this month’s BURO Beauty Buzz, from exciting pop-ups to new brand ambassadors.

Dior Floral Daydream Blooms at Pavilion KL

Spring is in full swing as The House of Dior brings its enchanting Floral Daydream pop-up to Malaysia for the very first time. The journey begins at Pavilion Kuala Lumpur, where butterflies and dragonflies flutter amidst a J’adore masterpiece. This exclusive experience transforms the heart of KL into a blooming garden of dreams with Dior’s beauty treasures, from the iconic Miss Dior and Sauvage fragrances to the luxurious anti-ageing skincare of Dior Prestige. As you wander through the pop-up, discover La Collection Privée Christian Dior, the maison’s most exquisite fragrances, crafted with elegance and quiet sophistication. 

Exclusive to the experience, customise gifts for your loved ones through The Dior Art of Gifting, with satin ribbons adorned with four exclusive gold charms inspired by Monsieur Dior’s symbols. As a finishing touch, fragrance bottles can be engraved on site, adding a deeply personal touch to your chosen scent.

Conclude your botanical voyage with a moment of indulgence at the Dior Pâtisserie Bar. Surrounded by golden accents and garden-inspired details, savour sweet creations, gourmet coffee, and delicate floral teas, all in a setting as luxurious as the maison itself. 

Following its debut in KL, the Floral Daydream continues to Gurney Plaza in Penang and Suria KLCC, bringing its magical world of lush florals and couture-inspired beauty to more corners of Malaysia.

The Dior Floral Daydream pop-up is open at Pavilion KL’s Centre Court from April 11 to April 20, Gurney Plaza Penang from May 16 to May 25, and Suria KLCC from May 30 to June 11.

Hun Haqeem Is Emporio Armani’s First Malaysian Fragrance Ambassador

Malaysia, get ready to bask in a scent-sational moment of pride! Armani Beauty has just named Malaysian actor Hun Haqeem as the first-ever Emporio Armani fragrance ambassador for Malaysia, and we’re here for it. Fronting the Emporio Armani Stronger With You family, Haqeem embodies the essence of the collection—confident, magnetic and powerful. With his charm turning heads both on screen and off, this marks a monumental moment for local talent on the global beauty map. 

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SK-II Unveils GenOptics InfinitAura Essence at Mid Valley

Radiance just got a major update. SK-II has introduced a new chapter in its skincare story with its most advanced brightening essence to date, the GenOptics InfinitAura Essence. With the new Infinite Aura Complex and SK-II’s signature PITERA™, bid farewell to tired skin and blemishes and welcome a luminous and youthful glow. Experience it firsthand at SK-II’s concept store at Mid Valley!

GenOptics InfinitAura Essence will be available in SK-II’s concept store at Mid Valley Megamall, all counters and online from 1 March 2025.

Helena Rubinstein Is Empowering Women With Its New Campaign

Helena Rubinstein is redefining beauty with its bold and empowering ‘Beauty Is Power’ campaign, celebrating women who are anything but ordinary. Founded by the trailblazing Madame Helena Rubinstein, this iconic brand has always been at the forefront of skincare innovation, championing the idea that beauty is more than just skin deep. Now, in true HR style, they’re teaming up with female powerhouses such as YH Dato’ Yasmin Yusuf, Dr. Jezamine Lim, and Elaine Daly, who are rewriting the rules and owning their success. It’s not just about beauty, it’s about power, confidence, and breaking barriers. Because in this world, it’s a woman’s world, and we’re here to conquer it!

Helena Rubinstein is available at G.83.A Beauty Galleria, The Exchange TRX, open daily from 10am to 10pm.

Hourglass Cosmetics Unveils Summer 2025 Campaign with Gracie Abrams

Hourglass Cosmetics invites you to glow Any Time, Any Place, Any Wear this summer. Collaborating with Grammy-nominated singer-songwriter Gracie Abrams, this campaign spotlights her must-have picks for radiant, long-lasting beauty. Her go-tos? The Vanish Airbrush Concealer, known for its flawless 16-hour wear, and the Veil Hydrating Skin Tint, a cult favourite for its dewy finish. From sunlit mornings to moonlit nights, Hourglass’s radiant formula will adapt seamlessly through every hour, enhancing your radiance no matter the setting or spotlight. 

Hourglass Cosmetics is available at Sephora stores or here.

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