Sarawak reinforces global presence with launch of revamped Tribe Legacy campaign at IMEX Frankfurt

by DayakDaily Team

KUCHING, May 21: Sarawak has reaffirmed its commitment to elevating its business events industry on the global stage with the international launch of Business Events Sarawak’s (BESarawak) revamped Tribe Legacy Sarawak campaign at IMEX Frankfurt 2025.

Returning for a third year, BESarawak’s presence at IMEX Frankfurt 2025, held from May 20 to 22, 2025, marks a significant milestone in its journey as a global leader in legacy-driven business events.

In a press statement, Deputy Minister for Creative Industry and Performing Arts of Sarawak Datuk Snowdan Lawan commented, “The revamped Tribe Legacy Sarawak campaign was launched nationally this year, followed by its regional debut at The Meetings Show Asia Pacific (TMS APAC) 2025 in Singapore last month.

“Now, at IMEX 2025, we mark its global launch – expanding its reach to the international stage. This reinforces Sarawak’s commitment to legacy-driven business events on an international scale, ensuring that every event contributes to economic growth, knowledge exchange, sustainability, and community advancement.

“The Sarawak government has consistently led the way in advancing the green economy and sustainable energy, and now reinforces this commitment with the Sarawak Sustainability Blueprint 2030. Set to be launched at the end of May, this blueprint will serve as a strategic roadmap for Sarawak’s transition to a green economy.

“By championing legacy impact, Sarawak fully supports and strengthens the business events sector with BESarawak, ensuring that events contribute to long-term economic, environmental, and social progress.”

BESarawak, meanwhile, is approaching the final year of its Legacy Impact Master Action Plan (Legacy MAP) 2023–2025, with the goal of transforming Sarawak into the Legacy Capital of Business Events in Malaysia and Borneo by 2030.

BESarawak chief executive officer Amelia Roziman commented, “We are ahead of schedule with our initiatives under the Legacy Impact Master Action Plan (Legacy MAP) 2023-2025. For example, the Borneo Inspires Legacy Awards has evolved to now include participation on a global scale.

“This early progress is a testament to our commitment to reinforce Sarawak as the legacy capital for business events in Malaysia and Borneo by 2030.”

BESarawak continues to to renew its commitment to positioning Sarawak as the capital of legacy through three transformative initiatives; AI.LEGACY Intelligent Impact Management System, Legacy360, and the Borneo Inspires Legacy Awards (BILA).

Amelia added, “Our three key offerings – AI.LEGACY, Legacy360, and BILA 2025 – are complementary to each other towards a holistic framework to enhance the long-term impact of business events, starting first with Sarawak and then the world.

“Join us in shaping the future of legacy-driven business events by submitting your entries for BILA 2025 as it is open to all globally. Submit your application today and showcase how your event contributes to a sustainable and transformative future.”

Submissions for BILA 2025 can be made at: https://tinyurl.com/bila2025. – DayakDaily

Advertisement