POLAR BEVERAGES RETURNS TO THE BFL HAMPTON CLASSIC WEEKEND AS THE KIDS ZONE KING!

New England's Favorite Seltzer is Back at the 2025 Beach Football League Hampton Open,Hampton, NH, July 19th and 20.

WATERTOWN, Conn., July 11, 2025 /PRNewswire/ -- Summer fun, summer sun, sand, and seltzer, these are the key ingredients for the energy and excitement of the upcoming Beach Football League (BFL) Hampton Open, July 19 and 20, 2025, in Hampton, New Hampshire. The electric event returns next weekend to Hampton Beach, and the Worcester based beverage company will be front and center as the Presenting Sponsor of the BFL Kids Zone.

Last summer marked the launch of the first official BFL event, introducing the only professional sand tackle football league in the world to thousands of fans and curious onlookers right from the shores of Hampton Beach, New Hampshire. This summer will be no different as the BFL returns to its birthplace on the sand, directly across from the iconic Bernie's Beach Bar.

Founded by NFL veteran, former New England Patriot, and 2-X Super Bowl Champion, Tully Banta-Cain, TBC chose Hampton as the kick-off for the league, because of its proximity to Foxborough, MA, and Gillette Stadium; his home away from home for many years; and the loyal fanbase of the Patriots in the area. It was this very reason he approached Polar Beverages to become a partner to the BFL, a New England staple since 1882! It was the perfect pairing.

Now, the BFL is in full swing with the 2025 Summer Tour, making quite a splash at each stop along the way. The Hermosa Classic, in Hermosa, CA, took place on May 10, followed by the Santa Monica Showcase, July 2 and 3, and now, the Hampton Classic returns!

"We are so excited to have Polar Seltzer and Sparkling Water be part of the BFL Hampton Classic again," states Banta-Cain. "Last year's event was out of this world with all the fans, the NFL Legends that came, and of course, Pat The Patriot and cheerleaders livening up the crowd! Polar played such a pivotal role in the event's success. The Kids Zone was the ideal platform for them, handing out their seltzers to everyone. Polar has been a great partner. It is because of brands like Polar that the BFL is truly going places, and we are happy they are part of it. "

The BFL is going places, with additional weekend events scheduled for Wildwood, New Jersey, August 9 and 10; and finishing the season with a four-day event, Dream Beach, August 21 through 24, at the American Dream Mall, in East Rutherford, New Jersey, where they are building their own beach in the parking lot adjacent to MetLife Stadium!

Each BFL 2025 Summer Tour event features open tryouts for the league, coached and selected by NFL legends, celebrity exhibition games, entertainment, a vendor village, sandcastle competitions, a cornhole challenge, and more. There is never a dull moment and each BFL tour stop creates great memories for all who attend.

For more information about the BFL, or to learn more or register for an upcoming BFL event visit: https://www.beachfootballleague.com/.

About the Beach Football LeagueThe Beach Football League (BFL) is the vision of Tully Banta-Cain, veteran NFL athlete and 2-time Super Bowl champion. Banta-Cain founded the sport league in 2023, with the goal of creating a safer, lower-impact version of football that can be played on any beach, with little to no special equipment needed, making football accessible to kids in all social classes everywhere. The inaugural league event was held at Hampton Beach, Hampton, New Hampshire in 2024. 2025 marks the roll out of the BFL through a series of athlete tryouts, exhibition games, entertainment, and community events. BFL will introduce franchise teams to the business model in 2026, with the vision of making beach football a Summer Olympic Sport. For more information visit www.BeachFootballLeague.com.

Press Contact: Kara Kenney E: [email protected] P: 646.924.8895

SOURCE Beach Football League