Chery To Unveil New Family-Centric Brand Philosophy

The Chery brand is set to unveil a new brand direction at this year’s Beijing Auto show.

Chery is poised to introduce a renewed global brand philosophy at Auto China 2026 in Beijing, marking a significant evolution for the manufacturer. Guided by deep user insights, the brand is shifting its focus toward family-oriented mobility, integrating safety, spaciousness, and intelligent technology into a comprehensive value framework.

A Philosophy Rooted in Family Mobility

The upcoming brand renewal reflects Chery’s transformation from a traditional automotive manufacturer into a provider of holistic family experiences. This strategic repositioning aims to create long-term value by addressing the practical needs of modern family travel.

AiMOGA: Shaping the “Automobile + Robot” Ecosystem

As part of its intelligent mobility vision, Chery is collaborating with AiMOGA Robotics to create a seamless, end-to-end user experience. This “Automobile + Robot” concept breaks traditional boundaries, integrating in-vehicle systems with advanced robotics.

Commitment to Global Growth and Collaboration

Chery remains the No. 1 brand in China for vehicle exports for 23 consecutive years, with a presence in over 80 countries. By working closely with international dealers and partners like Chery Malaysia, the brand continues to build a sustainable and open mobility ecosystem.

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