Opinion | Why sustainability could be Hong Kong’s next mega-event advantage

These figures are the ongoing dividends of the government’s sustained policy and financial backing. This momentum is well-documented: in the last two years, the concerts of global A-listers such as Coldplay

drew hundreds of thousands of fans and generated millions of dollars in ticket sales, while the 2025 Hong Kong Sevens delivered a HK$768 million boost

While sold-out stadiums and economic gains capture the headlines, a lesser-known aspect of these mega-events is their commitment to environmental sustainability.

By introducing features such as a recycling leaderboard, Coldplay made going green fun, boosting LED wristband return rates to an impressive 94 per cent in Hong Kong and reducing their global tour emissions by 59 per cent compared to their previous tour.