Sony And Hello Kitty Team Up For A Limited Malaysia Collaboration

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Sony Malaysia has announced its first collaboration with Hello Kitty, pairing the flagship WH-1000XM6 noise-cancelling headphones with a limited set of Sanrio-themed merchandise — available only at three shopping malls in the Klang Valley, with pre-orders opening on Tuesday (6 Oct) and collection expected by the end of October.

The collaboration set includes the WH-1000XM6 headphones, a Hello Kitty carrying pouch, and a Hello Kitty tote bag, incorporating Hello Kitty’s signature charm into Sony’s premium headphone design.

The package is sold exclusively through Sony Store and Sony Store Online, with physical collection limited to Sony Store BBCC at LaLaport Bukit Bintang, Sony Store The Curve in Mutiara Damansara, and Sony Store IOI City Mall in Putrajaya.

The WH-1000XM6 is Sony’s current flagship headphone, positioned at the premium end of the consumer audio market, offering high-resolution audio via LDAC (an audio coding technology developed by Sony), AI-driven voice isolation for calls, and up to 30 hours of battery life with Active Noise Cancellation (ANC) enabled.

The collaboration pairs the headphone with one of Sanrio’s most enduring characters.

Hello Kitty was created in 1974 by Sanrio, a Japanese lifestyle company founded in 1960 that now licenses the brand across more than 130 countries.

Hello Kitty and the broader Sanrio brand have maintained a commercial presence in Malaysia across multiple generations of consumers, spanning both nostalgic adults and younger generations.

Pre-order details are available at Sony Store Online.

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